The vertical format and “remixable” content

[funixb]

Mobile devices are the undisputed kings of multimedia consumption, completely dictating how content is recorded and edited today.

The vertical format is the default visual language, not only on social media but also in breaking news and independent micro-dramas.

Younger audiences (Gen Z and Gen Alpha) reject passive consumption. They prefer interactive and remixable multimedia formats, inhabiting “digital third spaces” (such as Discord servers or gaming ecosystems) where they can actively participate in the narrative rather than just watch.

The 2026 Playbook: This year’s winners in the multimedia sector aren’t those who produce the most content using automated tools, but those who use AI invisibly behind the scenes to optimize costs, while keeping the final experience deeply human, intuitive, and participatory.