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The Angle: For years, the crypto industry struggled to onboard everyday users through complex DeFi protocols. Now, prediction markets are doing it effortlessly through sports.

The Narrative: Recent data from the 2026 World Cup shows that over 60% of bettors on decentralized platforms like Polymarket were completely new to crypto. Driven by the desire to trade odds on matches like Argentina vs. Egypt, millions of soccer fans are setting up web3 wallets for the very first time.

Key Focus: Is sports betting the sustainable "killer app" that web3 has been looking for, or will these users vanish once the World Cup final whistle blows?

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