Kargai Posted January 3, 2018 #1 Posted January 3, 2018 Marketing is always trying to catch our attention in every way possible and in the last decades one who work well enough was gamification. Adding a gaming-like layer to what you sell is always a win. We saw that in the websites era, in apps or in social media. It increase the participation and/or the interactions between the "seller" and the public. Blockchain could be used to empower individuals to maintain, protect, and sell their own personal data, determining which businesses or parties they wish to share the data with. If you want them to share with your company you need to give them an incentive, games could be one. Plus the tokenization is now more and more well apprehended by users. The problem is that lots of people who invest in tokens/coins tend to hold them for a better return later and don't use them. Gamification can help with that. For example HotNow, a thailand company, launched the HoToken. On the one hand, consumers participating in mission-based games will be rewarded with tokens which can unlock valuable discounts and promotions at their favorite retailers. Merchants will be able to test the true elasticity of their prices while gaining valuable insights about user preferences, rounding out a mutually beneficial ecosystem. Source : http://bitcoinist.com/blockchain-gamification-match-made-heaven I think it's very great idea depending on the business involved in it. Can you imagine how powerful it could be for Starbucks (for example) to reward you with free tokens or coins if you buy X coffee a month. Or with extra coins if you visit all their shops in your city (like missions to accomplish). Or if you try everytime something different in their menu. They can make you a little more addicted to them, discovering nexw flavours you don't even thought to try before, etc.
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