How Stake Built Its Own Twitches and Kicks to Keep You Watching

[Ifeanyi673]

If you look closely at how Stake dominates the online gaming space, it’s not just about the casino games themselves—it’s about the massive entertainment empire they built around them.

Traditional gambling sites rely on quiet, text-heavy sports books or lonely digital slot machines. Stake realized that the modern internet user wants to belong to a community. To make crypto gaming viral, they partnered with mega-streamers like xQc and Adin Ross, paying them massive sums to broadcast their high-stakes gaming live. When traditional streaming platforms like Twitch banned unregulated crypto gambling streams, Stake didn't back down. Instead, they took the ultimate power move: they funded and launched Kick, their very own streaming platform with a creator-friendly 95-5 revenue split.