Dextract Posted January 6, 2018 #1 Posted January 6, 2018 Whats is BAT ? Basic Attention Token. It is a utility token based on the Ethereum technology that can also be used as a unit of account between advertisers, publishers, and users in a new, blockchain-based digital advertising and services platform. The token is not a digital currency, security or a commodity. To learn more about how the BAT platform is working with the Brave browser, please see below. Where will BAT be used? We are building the BAT platform to integrate the Brave browser (see below), Brave’s ledger system, as well as a BAT wallet and related blockchain-attested functionality. The utility token is for conducting transactions and obtaining services on the platform. The token will be used, for example, in acquiring ad slots to be filled with privately matched, anonymously confirmed ads. Given the open-source nature of the project, however, we also envision that as we develop the BAT protocol, third-party developers may come up with new and novel uses for the token. Some of these could include: Other browsers: One obvious use case for the token is for it to be used inside other browsers. This means that the BAT ecosystem will extend out to anyone using any of the current popular browsers. Telegram bot: In messaging apps like Telegram, we foresee the possibility of users being paid in BAT to view one ad. WeChat official account: WeChat has become a robust system of bots, payments, and other solutions. We foresee the creation of different WeChat solutions integrating the the token. Token and Status: The BAT also has attention-based applicability inside the Ethereum-based messaging/payment platforms such as Coinbase’s new Token app and Status app. These apps must be fraud-resistant if they are to participate. BAT From the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team – funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others. Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain. The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement. The Challenge Digital advertising is overrun by middlemen, trackers and fraud. Users are abused Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month. Ads use about 5 seconds of mobile load time on average. Ads decrease phone battery life by as much as 21%. Privacy is violated when large media sites host up to 70 trackers. Malware (malvertisements, ransom-ware) is up 132% in one year. Publishers are hurting Google and Facebook take 73% of all ad dollars and 99% of all growth. Revenue is recently down 66%. Bots inflicted $7.2 billion in fraud last year. Over 600 million phones and desktops run ad-blocking. Publishers cannot seamlessly monetize value added services. Advertisers are losing Advertisers lack good information on what they are paying for. Marketers are often fooled by bogus websites and bots that commit fraud. Targeting is poor, making users more likely to ignore ads. Blockchain Digital Advertising. Introducing a decentralized, transparent digital ad exchange based on Ethereum Blockchain. Stage 1: Brave Browser Brave is a fast, open source, privacy-focused browser that blocks malvertisements, trackers, and contains a ledger system that anonymously captures user attention to accurately reward publishers. Stage 2: Basic Attention Token The Basic Attention Token can be used to obtain a variety of advertising and attention-based services on the Brave platform, as it is exchanged between publishers, advertisers, and users. The token’s utility is derived from — or denominated by — user attention. Attention is really just focused mental engagement — on an advertisement, in this case. Stages 1 + 2 = A New Deal The Brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with BATs. This service creates a transparent and efficient Blockchain-based digital advertising market. Publishers receive more revenue because middlemen and fraud are reduced. Users, who opt in, receive fewer but better targeted ads that are less prone to malware. And advertisers get better data on their spending. How It Works The Brave browser anonymously monitors user attention, then rewards publishers accordingly with BATs. Measuring Attention Attention is measured as users view ads and content in the browser’s active tab in real time. The Attention Value for the ad will be calculated based on incremental duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. We will define further anonymous cost-per-action models as the system develops. Ads are then anonymously matched with customer interests using local machine learning algorithms. This means less irrelevant ads. Brave will work with publishers and advertisers to establish best practices for judging user attention. One potential metric: the number of total views of advertising content for a certain number of seconds. Or, points assigned on the length of a view. Who Gets What? Users viewing ads will be rewarded with BATs. BATs can be used for premium content or services on the Brave platform. Publishers will, as part of this service, receive the lion’s share of the total ad revenue. We anticipate that users will also donate back some tokens to publishers, further increasing their revenue. More Privacy, Less Fraud We plan to mitigate possible ad fraud through the use of cryptography, better client-side integrity, and transprarency achieved through open source. Parts of the Solution are Code Complete Much of the infrastructure required to deploy BAT at the back end is “code complete,” meaning it’s currently in place and being used to distribute donations to publishers based on customer attention. Use it today in the Brave Browser for WIndows, Mac OS and Linux.
skillex Posted January 6, 2018 #2 Posted January 6, 2018 I can see a good future to this erc20 token, but considering its anti-fraud security regarding browsing activity I can think that they are more watchful of the i.p addresses being used if multi-users will abused it. Such great concept token project. Goodluck!
Dextract Posted January 7, 2018 Author #3 Posted January 7, 2018 22 hours ago, SuddenlyBroke said: This is a cool concept for a browser, I read about it before. The fact it actively attempts to prevent trackers is awesome in my opinion. I got a new phone yesterday, logged into my account, and all my search history came up even though it was a new phone?! Google know such much about us it's insane. Nice to see a browser taking some steps to start fighting back against this privacy intrusion. Proof of Time coins are very cool, and the BAT coin does seem like one to watch. I'm pretty swayed by the fact that the co-founder of Mozilla is behind the coin though, which I guess I shouldn't be, but it's hard to argue with people that have a decent track record with startups. IKR now they are not giving but after launch they start oaying for using the browser Im waiting so much
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